Hi! My name is Lindsay Simons.

Digital Content Manager + UX Advisor @Healthcare

I have:

9 years of experience in digital content strategy and UX design on both Cigna.com and Aetna.com domains.
Created optimized and intuitive content experiences to help customers can easily find and digest the information they need.

Seasoned UX Content Designer with 9+ years of expertise navigating content strategy high-compliance healthcare and regulated environments.
Specializing in intuitive microcopy, workflow design, and end-to-end content strategies for public domains and customer login portals.
Crafting accessible, plain-language, and mobile first content solutions for intricate user journeys.
Driving seamless cross-functional alignment with Product, UX, Brand teams and stakeholders.
Building scalable content systems and reusable patterns to ensure consistent, high-quality delivery.
Iterating through user research, A/B testing, and data-driven insights to maximize impact and clarity.
Coordinating consistent and cohesive product communications across in-app messaging and lifecycle email campaigns.
Optimizing content for both SEO and AI-driven search with AEO strategies, leading industry-first optimizations for major healthcare brands.

Let's create content Magic

Contact me for all of your digital content needs.