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Lindsay's Portfolio
Cigna.com
Project Highlights
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01
Individual and Family Plans (IFP)
Strategized annual Open Enrollment messaging across Cigna.com, partnering with stakeholders, compliance, and UX teams to deliver a cohesive shop, buy, and enroll experience.
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02
Brokers (Public + Portal)
Led key broker‑facing experiences across Cigna.com and the Cigna for Brokers portal to improve clarity and registration flow -- refining the copy for authentication steps, error states, FAQs, and microcopy to create a smoother, more intuitive onboarding journey.
03
Providers Redesign
Lead on the Providers section redesign for Cigna.com from 2024-2025, refreshing outdated content and restructuring navigation across high‑traffic pages for an improved, accurate, and consistent user experience for health care professionals.
04
Employers
Built and launched the Small Group Employer page in Teamsite during enrollment, modifying HTML components for the rebrand while coordinating consistent product content strategy across multiple site areas.
01 / 04
Individual and Family Plans (IFP)
Strategized annual Open Enrollment messaging across Cigna.com, partnering with stakeholders, compliance, and UX teams to deliver a cohesive shop, buy, and enroll experience.
01
Individual and Family Plans (IFP)
Strategized annual Open Enrollment messaging across Cigna.com, partnering with stakeholders, compliance, and UX teams to deliver a cohesive shop, buy, and enroll experience.
02
Brokers (Public + Portal)
Led key broker‑facing experiences across Cigna.com and the Cigna for Brokers portal to improve clarity and registration flow -- refining the copy for authentication steps, error states, FAQs, and microcopy to create a smoother, more intuitive onboarding journey.
03
Providers Redesign
Lead on the Providers section redesign for Cigna.com from 2024-2025, refreshing outdated content and restructuring navigation across high‑traffic pages for an improved, accurate, and consistent user experience for health care professionals.
04
Employers
Built and launched the Small Group Employer page in Teamsite during enrollment, modifying HTML components for the rebrand while coordinating consistent product content strategy across multiple site areas.
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